Maximise Your Marketing Impact: Overcome Common Pain Points

“By trying to do too much, you risk not doing enough.” 

- Peggy Noonan, Author, Journalist, and Presidential advisor

Over the last 24 years, we have worked with many incredible businesses powered by inspiring people. Some have been large businesses, some smaller, and all at varying stages in their journey.

During that time, we’ve had many conversations with frustrated leaders who, before arriving at our door, have attempted to conduct their branding and marketing in-house. Some have achieved strong results but, ultimately, all our clients have reached out because they experienced limitations they wished to move beyond.

Through these conversations, we have determined the most common ‘pain points’ businesses are feeling when attempting to deliver successful marketing.

Marketing Pain Points

The Problem of Priorities
Even if a business is lucky enough to have the budget for marketing through every possible channel, it isn’t always the most prudent approach. Knowing what the correct marketing channels are for your business, and how to use them effectively, is one of the major stumbling blocks encountered by non-specialist marketers.

Powering Up Through Branding
Branding and marketing go hand in hand and, to get the best results, you need to know how to use one to power up the other. It is easy for businesses to become hindered by ineffective and wasteful marketing campaigns that are not built on strong
brand foundations.

Creating Useful Touchpoints
Successful marketing is about communication, and not just in one direction. Telling customers what a business has to offer is just one part of the process. Truly impactful marketing puts the right touchpoints in place for customers to respond and for the
business to follow. This is vital for data collection, decision-making, establishing a brand, and building customer loyalty but many businesses don’t have the resources or capabilities to achieve it.

Knowing Your Audience
Your audience might not be who you assume they are. Or, they might not behave or think as you expect them to. In modern marketing, getting a deep understanding of your customers, who they are, what they want, and how they want to be spoken with is a crucial aspect of the marketing process.

Leading, Not Following
Staying at the cutting edge of marketing is a full-time job. Innovative new techniques and trends are developing every day and effective marketing needs to harness the opportunities this offers. Creative ID lives and breathes the latest marketing strategies – our clients cannot.

All Too Much
Many of these pain points are related to one major truth about marketing – it can be overwhelming. When a business does not have the resources or skills to approach its marketing and branding in a considered and strategic manner, it can end up rushing, reacting, and reducing the impact of its work.

Branding for Kelly Chandler by Creative ID

Our new dynamic package, Elevate, quickly addresses and eases these pain points allowing us to maximise the impact and efficiency of the marketing and branding we deliver for every client.

If an athlete has pain points in their body, they see a medical professional. If a business has pain points in its marketing, they come to Creative ID.

To talk about elevating your business with Creative ID, email today.

Until next time,