Rebranding for business coach Kelly Chandler to convey aspirational, driven and experienced.
Kelly Chandler is a business coach and wedding venue consultant who was keen on having a strong typography-based logo to communicate her brand values. It was important for the new branding to be truly bespoke and to incorporate all the elements of the work that Kelly does, while embodying her passion for using knowledge, experience, and her breadth of skills to support her clients to achieve their own unique business and personal goals.
The keywords we wanted to bring to life for Kelly’s business were: Solid, aspirational, driven, enabling, dependable.
We paired two gorgeous serif fonts to create an elegant logo that communicates dependability, aspiration and sophistication. The colours in the logo are gold and forest green, that in combination, exude a sense of confidence and longevity.
We supported Kelly and her team with rbranding her logo, creating email banners, social media templates, PowerPoint templates, branded client documents, and much more. We’ve also supported her in ensuring her visuals and her brand copy are all aligned with this new brand identity.
Here is a great example of a full rewrite of a brand story – and the importance of making sure every touchpoint and every part of the client journey – whether written, visual, or physical – all showcased her business in a consistent, intentional, and authentic way.
“I am really delighted with the new brand and really settling into it now, continuing to get some lovely feedback online and offline and really just very happy that I have this now to represent me and everything that I’m doing going forward so it’s been a real pleasure working with you and your lovely team. You really made the whole process, something that isn’t necessarily natural to me, really fun, really positive and very professional. It’s been fab to work with you.”