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About us

We’re all about ideas. Transforming thoughts and vision into hardworking effective design and marketing concepts for your brand.

Creative Design Solutions

We customise our service to suit you, our client. Understanding your brand is the key to delivering solutions that work for you. Our brief may be something as simple as creating a logo design. But it can equally be to create designs for and produce the full spectrum of branded publicity material for your business.

Whether you’re a start-up or an established business looking for a brand ‘refresh’ we can help. We will work with you to research, analyse and understand who you are and who your customer is. Once we’re confident that we have the ‘full picture’ it’s time for our team to get to work. We'll bring to life your design concepts. Our design solutions will enable your brand to stand heads and shoulders above the crowd.

About Our Team

We’re a niche creative business based in the heart of London’s Mayfair. Founded in 2000 by Vaishali Shah we work with clients who want to work with an experienced agency that’s also ‘design forward’. Our specialist market is British Asian business but our clients are diverse and discerning, based across the UK and the world.

With today’s demanding consumer audiences, it’s essential to have a strong brand image. It needs to be relevant to the current market conditions and resonate with your customer. Our team is dynamic, professional and we live and breathe design! Vaishali is our MD and lead designer. She's supported by a highly focused team of graphic designers and copywriters.

Naturally as a client you’ll expect your project to be delivered on time and on budget. But above and beyond that you’ll have a named contact for your project. They will work with you throughout the life of the design and delivery of your branding.

Ethics and Sustainability

As a business we live and work on the principle of ‘giving back’. For the team at Creative ID this means that:

  • We source paper from sustainably managed forests
  • When we work with suppliers in emerging markets we are committed to ensuring that they do not utilise child labour.
  • We support authenticity and originality, supporting anti-copying initiatives to protect our designs and our clients.
  • Through our MD Vaishali Shah, we support charitable organisations including Find Your Feet and the Jersey College for Girls Foundation.

About Vaishali Shah

Vaishali Shah is an entrepreneur, award winning designer and philanthropist. Philanthropy runs deep in her DNA, as does the work ethic of her illustrious grandfather, instilled in her from an early age. It’s an essential part of what drives her and makes her business the success it is today. Her Indian heritage and travel experiences also influence her design creativity. Delivering elegant and practical brand marketing solutions to Creative ID’s clients is paramount. A natural at making people feel at ease, Vaishali also set up and heads Female Focus, an exclusive global network for successful, influential businesswomen. Vaishali has a First Class Joint Honours Degree in International Management and French and also the Chartered Institute of Marketing Diploma. She is a Fellow of the Chartered Institute of Marketing (FCIM) with 25 years experience in marketing. She is on the International Women's Academy Advisory Board and is an Ambassador for the Curry for Change campaign. Vaishali was a Finalist in the London Asian Business Awards for 'Entrepreneur of the Year'.


"Creative ID have consistently combined creativity, professionalism and hard work with great effect, producing stunning results worthy of our Michelin starred restaurant."



Finalist: Entrepreneur of the Year, London Asian Business Awards 2017

Finalist: Best Brand Campaign, Chartered Institute of Marketing Awards Jersey 

Finalist: International Marketing Award, Chartered Institute of Marketing Awards Jersey 

Finalist: Creative Business of the Year, Precious Awards