About us

Life’s little luxuries, design, art, and exotic travel nourish and inspire our creative energy. Meet Our Specialist Marketing Consultant – Vaishali Shah. Founder, Leader & Creative Force…


Together we have 100+ years of combined experience and speak 9 languages.

In addition to Vaishali, the team is enrichened by the talents of her mother Lekha, who’s been with us for 10 years. Senior designer Avani who’s worked with Creative ID for 13 years,  and various junior designers and trusted partners, all dedicated to finding marketing solutions that are right for your business, across the globe.

Meet our founder

Specialist Marketing Consultant – Vaishali Shah is a Fellow of the Chartered Institute of Marketing (FCIM) and Creative Director of Creative ID.

She’s an advisor and trustee for several charities worldwide and gives 10% of profits back to worthwhile causes. Her philanthropy efforts are an integral part of making a difference in the world.

Through purposeful design and in her role as an expert speaker, Vaishali conveys her passion on the importance of creating culturally inclusive businesses.

Our Specialist Branding & Marketing Consultant -Portfolio

Working side-by-side with our clients; 23 years and still creating. Putting your brand at the heart of our decision making to support you with achieving your visibility goals with a creative identity that truly represents you, and your aspirations.

A world wide-view contributes to our success...

A love for exotic culinary delights and international travel allows us to approach each project with a plate full of inspiration, a suitcase brimming with ideas and a sense of adventure.

Most importantly, Creative ID knows how to cultivate appealing narratives for audiences and underrepresented communities both off and online. 

Our team values 

25 years of personal experience...

Vaishali Shah is of Indian heritage and draws upon her own diverse life and work experiences to help businesses of all sizes start, grow and expand.   

She’s had hands-on experience in her family business which employed 180+ staff and achieved a 1st Class Joint Honours Degree in International Management and French, where she chose to specialise in marketing. 

Vaishali has worked in Paris and has clients from Tokyo, Dubai, Kenya, Jersey, London and the USA.

She is known for being easy to get on with whilst being results-driven.

Specialist Marketing Consultant - Vaishali Shah - Supporting Your Business Journey

Finding a marketing consultancy that understands you, your brand and your ambition can feel daunting. Vaishali takes that stress away with her expert knowledge from leading several successful brands herself, including luxury wedding stationery designs Ananya Cards