About us


Life’s little luxuries, design, art, and exotic travel nourish and inspire our creative energy.


Together we have 100+ years of combined experience and speak 9 languages.

Our innovative team includes Creative Director Vaishali, her mother Lekha, who’s been with us for 10 years, senior designer Avani who’s worked with Creative ID for 12 years,  and various junior designers and trusted partners. 

Meet our founder

Vaishali Shah is a Fellow of the Chartered Institute of Marketing (FCIM) and Creative Director of Creative ID.

She’s an advisor and trustee for several charities worldwide and gives 10% of profits back to worthwhile causes. Her philanthropy efforts are an integral part of making a difference in the world.

Through purposeful design and in her role as an expert speaker, Vaishali conveys her passion on the importance of creating culturally inclusive businesses.


Working side-by-side with our clients; 21 years and still creating. 

A world wide-view contributes to our success...

A love for exotic culinary delights and international travel allows us to approach each project with a plate full of inspiration, a suitcase brimming with ideas and a sense of adventure.

Most importantly, Creative ID knows how to cultivate appealing narratives for audiences and underrepresented communities both off and online.

Our team values