menu open menu


We love to hear our clients’ thoughts and feelings about our work. 

Our biggest thrill is from knowing that our clients have received a personal and professional service from Creative ID. This is what they’re saying about us: from entrepreneurs to corporates and Michelin star restauranteurs.

When I approached Vaishali Shah to design a logo for my newly launched restaurant Vaasu by Atul Kochhar, I was confident she would do a great job as she had already designed various projects for me over the past 20 years. Vaasu has an important and personal significance for me as it has my name on it. Vaishali went the extra mile to fully understand what the logo should convey about the restaurant and also took into account the look and feel of the interiors so she could design a logo that was in harmony with the overall concept.

I was keen that the logo should capture the true essence of the restaurant and the flavours it represents.

Vaishali and her team encapsulated the essence of Vaasu first time without any changes needed. It’s been a pleasure working with Vaishali and I am delighted with the logo; I would highly recommend her.

Atul Kochhar, Michelin-star chef

Thank you so much Vaishali Shah - when I knew I wanted to set up this 2nd agency to add to my business portfolio your company was the first choice. I was so impressed with each and every stage of the branding and design process. I’m over the moon with the final result. Thank you for everything. I would highly recommend you and your services.

Nicola Russill-Roy, Nicola Russill-Roy Ltd

Working with Vaishali and Creative ID has been a real pleasure. Time and time again, they have showed that they understand the Benares brand, cleverly capturing and showcasing the ethos behind our company and goals. They have consistently combined creativity, professionalism and hard work with great effect, producing stunning results worthy of our Michelin starred restaurant.

Atul Kochhar, Benares restaurant

Before we started working with Creative ID, our branding and logo was designed by ourselves when we initially set up the business. Somewhat amateurish; yet we thought it was perfect, under the circumstances, as it represented us. It was good while it lasted. While we worked with Creative ID, they helped us redefine our brand, streamline our vision, made us think very much outside the box and realise our true potential through advice, creative styling and designing, whilst pulling together their many years of experience in the industry to head our design and marketing for us.

As a result of our work with Creative ID, our business / branding now looks like this – a more stylish logo that better represents us. It’s fun and edgy, with a very luxurious feel to it. Our marketing has taken on a whole new leap. Someone once told us that you should invest in highly skilled personnel for all forms of marketing, be it design, social media or other. This investment should be considered by any business as one of the key marketing tools for success.  Experience is key.

We thoroughly recommend working with Creative ID because their creative flair has no limits. They provide the whole experience, with exciting design and sound advice. Very professional and thorough; a great asset to your team.

S9 Muses

Vaishali of Creative ID is a highly experienced, talented and intuitive person. I chose Vaishali because she has the ability to bring a brand to life. I was able to articulate my specific requirements for the Toastiewala logo, and she came up with a masterpiece and produced a design that I am so proud of and I hope to work with Vaishali and her team again in the near future.


“Vaishali was an absolute pleasure to work with, from the start she was so friendly, flexible and excited about the stationery I wanted to create for my new business. We had a lovely conversation, getting to know each other's vision for the item which really helped in achieving the most beautiful design. I get so many compliments from my beautiful care cards, the quality is amazing and the addition of it with every jewellery order elevates the value of the item. Thank you so much and I can’t wait to work with you on future projects.”

Zohreh V. Jewellery

I needed a fast turnaround for my new business and was really pleased with the quality of the designs and the professionalism of the team, which has helped me present a great image for my business and all at a reasonable price.

Retail Returns Solutions

I contacted Creative ID following an interview I read in Asian Wealth Magazine. Even during the initial conversation Vaishali was able to understand my vision for my brand DAXMasters, which operates in a complex financial and training marketplace. Within weeks a design was sent and with 2 others on-board this project with me, decision making and understanding others' vision was never going to be easy. Making some subtle adjustments with crude sketches on email and we finally got an amazing, informative and simple logo. All in all, it was a painless process and we have a created a brand that we can promote immediately.


I recently had the logo for my business designed by Creative ID and am so pleased with it! The process prior to designing gave me confidence that their designers really had a good idea of what my business was about and what I wanted for my logo, which was very important to me. This trust was reinforced by the communication with Vaishali, who kept me up to date with progress and I never had to chase anyone up. I was also really impressed that there were differently priced options as this meant the logo was actually affordable to me. Thank you everyone at Creative ID!

Join The Circle

Part of my client’s brief for a recent website and content development project also included the design of a new logo. It needed to be simple, clean and appeal to organisational decision makers, particularly in the retail environment. I approached Vaishali at Creative ID, having worked with her on several projects before. I felt that she had the right approach to and understanding of the bold colours that my client preferred and my client liked what Creative ID had done for other companies.

As I expected, the team at Creative ID designed various concepts that hit the mark in terms of the brief that I gave them for my client. The designs were innovative and clever without being overly complicated or pretentious. My client was able to choose their preferred design and Creative ID delivered the logo design on time (in fact ahead of time!) and on budget. 

Rowena Wood Writes

Vaishali and her team at Creative ID quickly understood the ternevents brand and have designed a variety of marketing materials for me. I especially love the design and ‘continued adventures’ of our mascot, Timothy Tern, who adds a bit of seasonal fun to the brand. Thank you so much for your ongoing support and superb creativity.


Everyone has commented on how much they love the care card. I really feel it adds so much to the purchase. Thank you for all the work that went into it.


I have had the pleasure of working with Creative ID for the past three and a half years. They understood our business from the beginning, they listened to what we wanted and developed a brand identity that ensured we met our repositioning goals.

Their attention to detail is second to none, the help and support they provide is phenomenal. They are no longer just our creative agency, they have grown to become an integral part of our team!


Our existing and new clients - all have admired the design and the logo has invited questions which is always a great opening conversation in business. We demanded professionalism, expertise, honesty and punctuality. We anticipate a long standing business relationship with Creative ID.

We required a new logo and brand identity after 7 years of trading. The marketing change process was alien to me although I knew that I wanted a logo that had quality and design stamped all over it. Vaishali and the Creative ID team guided me through the journey of rebranding in such a detailed and effortless way that the process naturally invited me to ask more and more questions. 

After discussing the different modes of values, visions and business goals, we received a 57 page presentation that took our breath away. Then after a refining period, Kanj Technologies settled on the preferred logo and colouring and we went forward with rebranding from July 2013.

The real test? Our existing and new clients…all have admired the design and the logo has invited questions which is always a great opening conversation in business.

We demanded professionalism, expertise, honesty and punctuality…we anticipate a long standing business relationship with Creative ID.

Kanj Technologies

Creative ID have produced design work for us across various specifications and briefs and always deliver to a high standard. The team are flexible and work to meet our needs while offering valuable ideas, insight and great attention to detail. They also developed the branding for our annual fundraising campaign, Curry for Change, which has been very well received and enabled us to create a strong signature campaign.

Find Your Feet

GC Couture hired Creative ID a couple of years ago when we were creating our luxury cake brand – GC Couture. Creative ID was hired to come up with a brand logo and supporting marketing materials such as brochures and flyers we we could use to hand out to prospective clients. Creative ID fully understood our brief and suggested ideas to us which allowed us to explore various ideas before deciding on the look we were all happy with at GC Couture. We were very happy with the service received by Creative ID and would highly recommend this company.

GC Couture

I used Creative ID to design my company logo. They were great and coming up with lots of concepts that matched the brief and were very quick at turning it around. I get lots of compliments on the logo so know they have done a good job! I have subsequently used them to design adverts and web banners as they work so well to deadlines. I have recommended them to friends who have also found their service good and prices competitive.

Mahi Naturals

Creative ID understood our business from the beginning, they listened to what we wanted and developed a brand identity that ensured we met our goals.

Female Focus

We briefed Creative ID to provide us with a business brand identity system that we could use across all of our communication channels.Our brief, and expectations were not only met but exceeded. Creative ID designed our logo, and business cards, and each stage of the process was dealt with very efficiently. We were presented with several ideas based on our initial brief, which were then refined and developed to arrive at the final identity for Soul. From start to end we received first class service from Vaishali and her team, excellent advice and a finished product which we were extremely happy with. It is fortunate that we stumbled upon this great little design hub through a mutual contact. We look forward to working with with them again on future projects and  recommend them highly.