Zamiha

Empowering women to be themselves, to live a life they love.

Brief

Zamiha Desai came to us looking to create a personal brand that separated herself from her businesses. The client is a strong, fierce woman who wants to help others feel empowered and wanted a logo that resembled how fun, friendly, and bold she is. To stand out amongst others and make her mark as an influencer in the modern Asian woman’s lifestyle arena.

Execution

For a client with a mission to break taboos and champion small businesses, we wanted to create an equally bold logo that reflected Zamiha as a brand. Those named Zamiha are defined as diligent, dependable, and real action takers, so we chose to highlight these assets and just use the clients first name in the design. Set inside a golden circle, the font is elegant and modern to appeal to the female market and create a friendly and inviting brand that woman can trust. The circle is edgy and replicates the idea of breaking boundaries that woman often feel trapped behind.

We chose a simple colour scheme of purple and gold as a subtle nod to confident yet feminine woman behind the brand. Purple is likened with ambition and power and so we chose a unique shade that was more feminine and approachable than black. The gold adds a touch of celebration, courage and wisdom that the client brings to other woman seeking to feel comfortable in their own skin.