As the summer season approaches, it’s the perfect time for businesses to maintain visibility and stay top of mind. Are you ready to elevate your marketing and make this summer your best yet?

Are you summer savvy?

Whether you’re not in your business all the time, or summer is your peak season and you’ve lost focus on your marketing, have you thought about:

Logo design for 1 Tribe, by Creative ID

1. Refreshing Your Visuals

Update your website and social media with summer-themed designs (e.g. seasonal foods, tips for summer productivity, or an inspiring summer quote). Also, refresh your email signature with a link to your latest summer promotion or blog post.

2. Hosting Summer Events

Plan in-person or virtual events such as tasting sessions, summer parties, or exclusive workshops. Use these events to engage with your audience and showcase new offerings, creating memorable experiences that build brand loyalty.

3. Leveraging Social Media Challenges

Start a fun summer challenge on platforms like Instagram or TikTok. Encourage users to participate by sharing their content using a branded hashtag, with a focus on summer activities or themes.

4. Creating Seasonal Content

Produce blog posts, videos, and social media content around summer themes. Topics could include seasonal recipes, event planning tips, summer trends, summer spending tips, and strategies for business growth during the summer season.

Logo design for Indian cooking sauces by Creative ID |
Logo design for Karma Curry, by Creative ID

5. Email Marketing Campaigns

Design summer-themed email campaigns that are as refreshing as a cool breeze on a sunny day. Include tips, exclusive offers, and personal stories to connect with your audience on a more personal level. For example, create a ‘Summer Success Tips’ or ‘Summer Refresh Challenge’ email series to help your audience navigate the season with expert advice, tips, and activities.

6. Running Contests and Giveaways

Organise summer-themed contests and giveaways to increase engagement such as a summer recipe contest or a summer savings challenge. Offer attractive prizes that align with your business, such as a free meal, event tickets, or a 30 or 60-minute power session with you or free audit. Additionally, create limited time offers or discounts on popular products and services to further enhance participation and excitement.

7. Utilising User-Generated Content

Encourage your customers to share their experiences with your products or services, and take this opportunity to share testimonials (or ask for them if you haven’t already!). Feature their photos and stories on your social media channels and website to build community and trust. It’s like spreading sunshine across your social media channels!

By implementing these strategies, you can ensure your business remains visible and engaging throughout the summer and is well-prepared for the rest of the year.

Book a Power Hour and get your marketing reset for September – it’s the summer boost your business deserves!