Nature does not follow hard and fast rules or straight lines. It is not stiff or forced but free flowing, natural, and pulsing with its own rhythm. Accordingly, the Wilde Thyme logo wanders off slightly at the edges of the pages. Customising the existing typeface to suit the brief, we utilised and extended the swirls, swishes and curves in the letterforms. Keeping it simple and elegant, we created a gilt edging for emphasis on the grey and white business cards and tags. Golden tissue ribbons added that special touch of elegance and detail.

We also designed the packaging for the various scented candles and applied the branding to the delivery van.