By using black and white, we were able to achieve this as well as giving a certain timelessness and authority to the brand which the Founder Nicola is all about. We explored numerous different fonts, as the typography had to be the star of the logo and branding. In particular, we explored handwritten or hand-drawn typography as well as high contrast serif fonts for their elegance and style.

The chosen logo focused on creating a chic and contemporary monogram for the brand, which could be used as a mark on its own or as a pattern used selectively in brand communications. We merged some of the letterforms to create a unique expression of Nicola’s initials.