Indian spices over the centuries have been loved for their wide ranging tastes and flavours as well as their vibrant colours and heat. The logo reflects the meaning and these qualities with the use of a red dot on the ‘i’ to represent the fiery chilli powder, contrasting with great effect on a turmeric yellow background. The colours of the logo are warm and striking, using a typeface both elegant and modern to contrast with this and position the brand as modern and forward-thinking. The use of all capitals also helped to create a strong standout brand, which would catch the eye of passers by in Wembley Park, a busy quarter for culture, food and shopping.

We also created a bespoke illustration, used on the website and menus, showing a street food scene with a backdrop of the iconic Wembley stadium, the location of this fun dining restaurant. We also created the visuals for the ‘coming soon’ signage to entice customers and build excitement for the restaurant, positioned in the globally renowned entertainment neighbourhood of Wembley Park. We had to take into account materials, technical specifications and sizing of the graphics, all key to ensure a good looking signage. The logo is used on the uniform and throughout the restaurant interiors.