We were asked to create the logo for Michelin-star chef Atul Kochhar's new restaurant Vaasu in Marlow. We have been working with Atul Kochhar for the last 20 years.
Brief - To create a logo for this modern, fine dining Indian restaurant in the gourmet town of Marlow. Diners will be offered something new with a casual approach to cuisine inspired by the southern Indian states including the ‘land of the spices’ Kerala.
Execution - We took inspiration from the restaurant interiors of a tropical India, known for its palm-lined beaches and lush Kerala landscape. Keywords were calm oasis, palms, quirky, local traditions and cultural. We created a logo with the symbol of a palm leaf, modern and minimal. It abstracts the essence of a coastal oasis.