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Vaasu by Atul Kochhar

Vaasu by Atul Kochhar


We were asked to create the logo for Michelin-star chef Atul Kochhar's new restaurant Vaasu in Marlow. We have been working with Atul Kochhar for the last 20 years.

Brief - To create a logo for this modern, fine dining Indian restaurant in the gourmet town of Marlow. Diners will be offered something new with a casual approach to cuisine inspired by the southern Indian states including the ‘land of the spices’ Kerala.

Execution - We took inspiration from the restaurant interiors of a tropical India, known for its palm-lined beaches and lush Kerala landscape. Keywords were calm oasis, palms, quirky, local traditions and cultural. We created a logo with the symbol of a palm leaf, modern and minimal. It abstracts the essence of a coastal oasis.



“When I approached Vaishali Shah to design a logo for my newly launched restaurant Vaasu by Atul Kochhar, I was confident she would do a great job as she had already designed various projects for me over the past 20 years. Vaasu has an important and personal significance for me as it has my name on it. Vaishali went the extra mile to fully understand what the logo should convey about the restaurant and also took into account the look and feel of the interiors so she could design a logo that was in harmony with the overall concept.”

Atul Kochhar, Michelin-star chef