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Phil Drinkwater

Phil Drinkwater


We were asked to create the new logo for Phil Drinkwater, strategic online marketing specialist. The vision of the business is to deliver real business growth for SME's. Businesses with a long term approach to growth rather than a “fix it now” attitude.

Brief - The logo needed to convey various brand values - serious and technical, imagination and creativity, person to real person, rather than “corporate” and confidence without arrogance. Preference was for cleanlines, crisp appearance, bold and strong and modern.

Execution - We combined the form of the PD initials as well as representing the idea of amplification or growth. The aesthetic and typography is clean and embodies the language of technology.