We were asked to create the new logo for Phil Drinkwater, strategic online marketing specialist. The vision of the business is to deliver real business growth for SME's. Businesses with a long term approach to growth rather than a “fix it now” attitude.
Brief - The logo needed to convey various brand values - serious and technical, imagination and creativity, person to real person, rather than “corporate” and confidence without arrogance. Preference was for cleanlines, crisp appearance, bold and strong and modern.
Execution - We combined the form of the PD initials as well as representing the idea of amplification or growth. The aesthetic and typography is clean and embodies the language of technology.