Join The Circle
Brief - To design a logo for Join The Circle, a company that wants to train people to bring Circle Dance sessions across the UK, and to care homes for the elderly that are affordable. They are an activity that provides physical, social and emotional well-being.
The client wanted a logo that conveyed energy, positivity, community and accessibility and build a "solid brand which will help to establish trust with my clients and make the right first impression."
Execution - Rather than create a 'perfect' circle, we chose a less corporate and more fluid, organic open circle to represent accessibility and inclusiveness.
The primary target is parents with kids of school age who want to earn money during school hours so they can work and still be there for their kids; parents aged 30+ with an upbeat, confident personality.
We chose the colour orange to represent joy and optimism and the empowerment that comes from learning, earning, and contributing.
The new logo can be used on all promotional material.
“I recently had the logo for my business designed by Creative ID and am so pleased with it!
The process prior to designing gave me confidence that their designers really had a good idea of what my business was about and what I wanted for my logo, which was very important to me. This trust was reinforced by the communication with Vaishali, who kept me up to date with progress and I never had to chase anyone up.
I was also really impressed that there were differently priced options as this meant the logo was actually affordable to me. Thank you everyone at Creative ID!”
Join The Circle