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BCM London

BCM London

Brief - To create a logo for a business continuity service exclusively focused on London.

Execution - We explored the idea of 'continuity', at the core of our client's business.

The logo is simple, bold and direct, using primary colours. The letterform "C" within the logo is a circular arrow that denotes perpetuity or a constant motion that never stops.

By representing continuity this way, the logo alludes to the brand's offering. This sits on top of a solid and robust horizontal bar, symbolising a state of absolute stability and strength.

The logo has been used on the website, corporate stationery and promotional items such as Oyster card holders.