Logo creation to convey a modern sense of style.
Keywords in the design brief included approachable, professional, ambitious, simplicity and geometry. The logo we created uses modern typography and it is enclosed in a classic geometric form to denote strength and stability. Easy to recognise, we believe that this logo is timeless and smart.
Simplicity and accessibility were both important to the client. And, since the brand is all about individual personality, we wanted to create something that was confident, contemporary, edgy and stylish.
We chose fonts, letterforms and colour schemes that embrace those qualities but that also have a high level of clarity. The end result is a logo that is appealing in its simplicity, yet retaining a vibrant sense of style.