The Business Allotment

Brand refresh for creative consultancy, The Business Allotment.


The Business Allotment stands as a beacon for businesses aiming to cultivate growth through a blend of creativity and practicality. With a foundation built on the power of great ideas, it offers practical tools and strategies to foster business development. Approaching their milestone 20th year, The Business Allotment approached us to breathe new life into their brand. Key Attributes of the brand are freshness, creativity, practicality.


Keeping their core values in mind, we took a deep dive into what makes their brand tick. A refreshed brand, with a new colour palette, watering can icon and typography, poised and ready for the next chapter of The Business Allotment’s story.

“I worked with Vaishali and her team on refreshing my brand identity. It was coming up to my 20th year in business and I wanted a real refresh, something modern and a little bit more contemporary than the branding that I had been using. Vaishali and her team were brilliant. They really listened to what I was trying to achieve. They took on board my comments, my thoughts, my questions were very patient with the briefing process and came up with an amazing, really fresh, contemporary take, given me lots of kind of creative choice so that I was really, really happy with the end result. And I would definitely recommend anyone who is looking to create a brand refresh or create a compelling brand from the outset. To talk to Vaishali. She really knows her stuff.”

Jodie Newman

The Business Allotment