The Agency by Inge Hunter

Contemporary logo design for The Agency by Inge Hunter, an educational social media and marketing program for small business owners.

Brief

We were delighted to be asked to create the logo for The Agency. The Agency is an exciting new 9-month educational program for small business owners to help them to learn how to market themselves and their businesses to the best potential.

Execution

Keywords in the design brief included approachable, professional, ambitious, simplicity and geometry. The logo we created uses modern typography and it is enclosed in a classic geometric form to denote strength and stability. Easy to recognise, we believe that this logo is timeless and smart.

We also created the design template for My Planner, a hard-backed business planner created by Inge, to include goal-setting, daily social media prompts, note-taking and much more. The creative challenge was to neatly and cleverly accommodate all this information as well as making it stand out from the sea of other business planners available.

Vaishali did a branding presentation for my recent social method online festival and I was blown away. Her presentation covered all things branding for businesses and i was amazed at how much value she managed to get into the 1 hour session. not only did she provide my audience with key information and inspired them to reflect on their own branding but she also gave great pointers and advice on how to take the first steps towards improving our branding.

Vaishali was calm, and professional throughout the whole presentation and she had clearly put a lot of care and attention into what she was saying and the way in which she delivered it. She is clearly a true expert in her field and I can’t recommend her enough.