Another requirement of this brief was for the menu typography to be perfectly legible although printed on an earthy and somewhat rough cardstock. A subtle refined typeface was chosen for the copy which was minimal, crisp and easily readable. Titles were displayed in a script which had more flair; closely meshing with the brand identity of the restaurant whilst still highly legible at a quick glance. We sourced a premium, earthy quality card stock which was a perfect match for their needs.