Soul Consultancy

Modern logo and brand identity for Soul Consultancy, a consultancy for beauty, lifestyle and luxury brands.


We were asked to create a logo and brand identity for Soul Consultancy – a dynamic insight-led consultancy for brands in the beauty, lifestyles and luxury sectors.


We wanted to visually translate the tagline “Little consultancy, big soul…” in the logo. To represent the ‘Soul’ aspect of the brand, we chose the colour hot pink at the centre of the logo surrounded by a ring of small hot pink dots on a black background. The colour pink is thought to represent beauty, insight and imagination as well as love and warmth – the hot pink adds impact and a punch of passion. The colour black stands for sophistication and luxury. Radiating outwards from the hot pink core are four circles of white dots of varying sizes, representing the ‘Little consultancy’ at the heart of the ‘Big Soul’.

All the colours chosen perfectly represent the core values and ethos of the company. The logo replaces the ‘O’ of Soul, and sits proudly within Soul, offering drama and impact.

We briefed Creative ID to provide us with a business brand identity system that we could use across all of our communication channels. Our brief, and expectations were not only met but exceeded. Creative ID designed our logo, and business cards, and each stage of the process was dealt with very efficiently. We were presented with several ideas based on our initial brief, which were then refined and developed to arrive at the final identity for Soul. From start to end we received first class service from Vaishali and her team, excellent advice and a finished product which we were extremely happy with. It is fortunate that we stumbled upon this great little design hub through a mutual contact. We look forward to working with them again on future projects and recommend them highly.