S9 Muses

Chic branding and marketing for online fashion portal S9 Muses, to give traditional heritage a modern twist.

S9 sustainable fashion branding


To create a new, chic logo for S9 Muses that would launch them onto the ‘fashion stage’. A beautifully curated online fashion portal, the S9 Muses brand is confident and contemporary, whilst being inspired by the heritage of its founders. The emphasis therefore was on the brand narrative and journey.


With such a unique brand name we wanted to ensure that the new logo reflected the narrative behind it. Taking the 9 Muses as a starting point, we represented them symbolically as 9 diamonds, each spaced equally in between the typography of their logo.

The result is a unique, distinctive logotype in dual colours, beautifully representing the two visionaries at the helm of the brand.

We have created all the branding and marketing material for S9 Muses as well as undertaken their marketing and social media. Design work has included business cards, stationery, illustrations for the website, postcards, adverts, invitations, greeting cards, flyers, Instagram images and more.

S9 muses
S9 muses

“Before we started working with Creative ID, our branding and logo was designed by ourselves when we initially set up the business. Somewhat amateurish; yet we thought it was perfect, under the circumstances, as it represented us. It was good while it lasted.

While we worked with Creative ID, they helped us redefine our brand, streamline our vision, made us think very much outside the box and realise our true potential through advice, creative styling and designing, whilst pulling together their many years of experience in the industry to head our design and marketing for us. ”