Branding to inspire trust and credibility for advisory firm Retail Returns Solutions.
Retail Returns Solutions Ltd is a new business specialising in delivering returns solutions to businesses. Principally this will be through improving the efficiency and effectiveness of their returns cycle, reducing costs and improving the customer journey. The company needed to establish a presence with its target market, quickly and efficiently. We are asked to create a logo that was professional, credible and would appeal to senior decision-makers.
We chose a simple, bold and bright colour palette to reflect the new business venture and make a stand within the market. The logo is designed to demonstrate how each individual component of the returns cycle joins together to form a type of DNA or jigsaw that works in harmony together. The overall aesthetic is clean and modern to highlight the effectiveness and proficiency of the returns cycle. Alongside the bold type, the branding gives the business credibility, allowing them to quickly create connections with potential customers.
I needed a fast turnaround for my new business and was really pleased with the quality of the designs and the professionalism of the team, which has helped me present a great image for my business and all at a reasonable price.