Vaasu

Continuing a 21-year-old branding partnership with Michelin star chef Atul Kochhar and his new restaurant.

Vaasu logo creation

Brief

We were delighted to create a logo for Michelin star chef Atul Kochhar’s new fine dining Indian restaurant in the gourmet town of Marlow.

Execution

Diners will be offered something new with a casual approach to cuisine inspired by the southern Indian states, including the ‘land of the spices’ Kerala. We took inspiration from the restaurant interiors and from a tropical India, known for its palm-lined beaches and lush Kerala landscape.

“When I approached the Creative ID team to design a logo for my newly launched restaurant Vaasu by Atul Kochhar, I was confident they would do a great job as they have already designed various projects for me over the past 20 years. Vaasu has an important and personal significance for me as it has my name on it. The team went the extra mile to fully understand what the logo should convey about the restaurant and also took into account the look and feel of the interiors so they could design a logo that was in harmony with the overall concept.”

ATUL KOCHHAR, MICHELIN-STAR CHEF

Vaasu