Minerva Trust

A new brand identity for Minerva Trust, which went on to be shortlisted in the Chartered Institute of Marketing Awards Jersey.


In late 2010, Minerva Trust & Corporate Services commissioned a refreshed brand identity for Minerva. Our challenge was to develop a revitalised, imaginative and dynamic new visual language, while preserving the sense of history and stability that is inherent to the Minerva brand.


The corporate logo was retained with minimal modifications which included the removal of the solid blue box that surrounded the logo and the adoption of a slightly brighter blue to suggest a more innovative and contemporary identity, while still remaining conservative and sophisticated. The addition of slanted lines or diagonals were used in combination to suggest the ‘V’ and ‘A’ of the Minerva logo.

Our work included business stationery design, brochure design, pull up banners, Powerpoint presentations, screen savers, adverts, newsletters, invitations, application forms and promotional products.

The branding has now been successfully rolled out across Minerva’s international offices.

This project gained recognition by being shortlisted for the ‘Best Brand Campaign’ Award in the Chartered Institute of Marketing Awards Jersey.

I have had the pleasure of working with Creative ID for the past three and a half years. They understood our business from the beginning, they listened to what we wanted and developed a brand identity that ensured we met our repositioning goals.