The colours used were clean and fresh; the mint green circle enveloping the branch represents nature and makes the branch and leaves in white add a sense of purity and wholesomeness. The total effect reinforces the brand’s identity representing healthy, safe and natural products that are environmentally friendly and suited to modern life.

We also designed web banners, posters and advertisements for Mahi Natural’s two brands Hope’s Relief and U Little Beauty. We proposed a few additional applications of the brand to show how the graphic identity could be extended in the future, as the business evolves.