Modern, luxurious rebrand for authentic, easy-to-use cooking sauces by Karma Curry.
We were delighted to be asked to design a fresh new logo for Karma Curry. The rebrand needed to reflect the premium and authentic ingredients of their sauces. The client felt the previous logo lacked authenticity and needed modernising.
We created a logo with a bright colour palette that not only gave the brand a fresh, contemporary feel but also resembled the rich flavours of the sauces. We decided on a striking graphic of a coriander leaf, in the heart of the logo, as the sauces are known for their rich flavour and many health benefits – key elements of the Karma Curry products. The typography is bold yet friendly and welcoming with an element of modern sophistication, a representation of the happiness that the products bring to many at mealtimes.
Start your complimentary subscription to Crop Mark by signing up here.
Creative ID
85 Great Portland Street, First Floor
Marylebone
London W1W 7LT
T: +44 (0)20 7242 1877
info@creative-id.com
Creative ID is a trading name of Creative ID & Ananya Limited, registered in England & Wales.
Company number 09956904
The Company is an equal opportunity employer.