Rebrand for fresh, authentic, easy-to-use cooking sauces.
We were delighted to be asked to design a fresh new logo for Karma Curry. The rebrand needed to reflect the premium and authentic ingredients of their sauces. The client felt the previous logo lacked authenticity and needed modernising.
We created a logo with a bright colour palette that not only gave the brand a fresh, contemporary feel but also resembled the rich flavours of the sauces. We decided on a striking graphic of a coriander leaf, in the heart of the logo, as the sauces are known for their rich flavour and many health benefits – key elements of the Karma Curry products. The typography is bold yet friendly and welcoming with an element of modern sophistication, a representation of the happiness that the products bring to many at mealtimes.