We created a logo with a bright colour palette that not only gave the brand a fresh, contemporary feel but also resembled the rich flavours of the sauces. We decided on a striking graphic of a coriander leaf, in the heart of the logo, as the sauces are known for their rich flavour and many health benefits – key elements of the Karma Curry products. The typography is bold yet friendly and welcoming with an element of modern sophistication, a representation of the happiness that the products bring to many at mealtimes.