Mindful logo design for spiritual-inspired, ethical jewellery designer Halo 22
We were asked to create a logo for Halo 22, a new jewellery brand. The identity needed to represent their well made, high quality and ethical pieces of jewellery. An advocate of slow fashion, the design aesthetic of the jewellery collections combine spirituality, sacred geometry and futurism, which we were mindful of when creating the logo and promotional cards.
The Halo 22 logo has a simplistic, clean but edgy design that reflects the spiritual and calming nature of the brand. The ‘O’ has been carved to symbolise the idea of eternal power and areas of opportunity, whilst also a nod to future prospects, not only for the business itself but also its customers. Being a spiritually focused company, the logo is designed to convey a sense of calm and stability.
The overall style is that of high quality, with the gold lettering conveying a sense of luxury which resonates with the female market looking to relax and unwind from daily life.