The Curry for Change logo has an Eastern flavour to reflect the Indian restaurants participating in the campaign. The words have a line above the letters as is found in many Indian scripts. The peaks and curves forming the outline of the logo resemble aspects of Eastern architecture, and create a frame within which to place important information that would quickly grab attention.

Posters and pull up banners were also created using a strong approach with large or bold headlines outlining the key facts, where the charity is active, its mission of supporting very poor families to find their feet, and figures that demonstrate and validate the need for its support.