We created an elegant logo design, using a chic blue and grey colour palette. We created a logo which conveys confidence, style, knowledge and reliability, all key values for the business. We deliberately stayed away from using pink, which is often used in the wedding industry, so that the brand could stand out. We incorporated a heart into the logo design to explore the idea of a couple’s love for one another. We also wanted the logo to emobody the business ethos of planning ‘a day of love’ for couples.