Rebrand for Cambridge-based bridalwear boutique with a luxurious feel.
The brief was to create a logo which conveyed the luxurious, approachable and modern feel of the boutique. We were also asked to create the comprehensive brand guidelines, business cards and social media templates.
We explored the idea of love and togetherness in creating the logo, by using the infinity symbol. The design is minimal and modern and gives a hint of the essence of a friendly and welcoming experience.
We used a grey and white colour palette to convey the chic and contemporary vibe.
We also created a stand alone icon to give flexibility which can be used for packaging (tissue paper, stickers, bags, bridal dress boxes etc) as well as for signage and uniforms.