Branding to convey accountability, integrity and strength.
Creative ID was delighted to be asked to create the new logo, branding guidelines and social media templates and a Christmas postcard for business mentor Charlotte Balbier. We wanted to reflect Charlotte’s integrity, honesty, trust, quality, accountability, confidence and strength.
The logo has a nod to Charlotte’s bridal heritage with her beloved pink but a more grown-up and sophisticated style that means business and prosperity for both herself and her clients. Exploring the concept of one’s own idea of happiness and success, the ‘star burst’ standalone icon we created represents happiness from within, moving outwards. This icon has a warmth and a human touch whilst at the same time conveys success.
We used a confident juxtaposition of typography, bold with feminine, which yields to a bespoke typographic expression. The logo and branding elements represented a new level of mentoring and coaching for high achieving women who want a mentor with a proven track record of success.