We were delighted to be asked to create the new logo for Charlotte Balbier: Intuitive Mindset & Business Mentoring for Prosperity. As well as the logo design, we created social media templates and a comprehensive brand guidelines document. For the festive season, we created a Christmas postcard.
Through the branding, we wanted to convey Charlotte’s values of integrity, honesty, trust, quality, accountability, confidence and strength.
The logo has a nod to Charlotte’s bridal heritage with her beloved pink but a more grown up and sophisticated style that means business and prosperity for both herself and her clients. Exploring the concept of one’s own idea of happiness and success, the ‘star burst’ standalone icon we created represents happiness from within, moving outwards. This icon has a warmth and a human touch whilst at the same time conveys success.