Charlotte Balbier

We were delighted to be asked to create the new logo for Charlotte Balbier: Intuitive Mindset & Business Mentoring for Prosperity. As well as the logo design, we created social media templates and a comprehensive brand guidelines document. For the festive season, we created a Christmas postcard.

Brief

We wanted the logo and branding elements to represent a new level of mentoring and coaching for high achieving women who want a mentor with a track record of success and who delivers results. Through the branding, we wanted to convey Charlotte’s values of integrity, honesty, trust, quality, accountability, confidence and strength.

Execution

The logo has a nod to Charlotte’s bridal heritage with her beloved pink but a more grown up and sophisticated style that means business and prosperity for both herself and her clients. ⁣Exploring the concept of one’s own idea of happiness and success, the ‘star burst’ standalone icon we created represents happiness from within, moving outwards. This icon has a warmth and a human touch whilst at the same time conveys success.

We used a confident juxtaposition of typography, bold with feminine, which yields to a bespoke typographic expression.

Pink business card designs for Charlotte Balbier business coach
Pink tote bag for Charlotte Balbier
Logo design for Charlotte Balbier website