Blossom & Bloom

Fresh and delicate nature-inspired logo creation.

Brief

We were delighted to have been asked by florists Blossom & Bloom to create the logo for their new business. We wanted the logo to reflect the elegance of the beautiful bouquets and arrangements that are created whilst having a feminine aesthetic that appeals to the target audience.

Execution

To reinforce the nature of their business, we used an abstract flower for the logo, creating a fresh and modern feeling that reflects that of the bouquets they create. We chose a delicate colour palette of pink and gold to highlight romance, sweetness and femininity whilst also giving the business an element of luxury. The type is modern and clean, embodying a professional but friendly business that is trustworthy and dependable.