Logo creation for a business continuity service exclusively focused on London.
To create a logo for a business continuity service exclusively focused on London. This logo would then be used on the website, corporate stationery and promotional items such as Oyster cardholders.
Being at the core of our client’s business, we explored the idea of ‘continuity’ as a basis for the logo design. The logo is simple, bold and direct, using primary colours to highlight the stability that the company provides. The letterform ‘C’ within the logo has a circular arrow that denotes perpetuity or a constant motion that never stops. The logo sits on top of a solid horizontal bar that alludes to the brand’s offering of absolute strength and constancy.