Logo creation for BCM London, a business continuity service exclusively focused on London.
To create a logo for a business continuity service exclusively focused on London. This logo would then be used on the website, corporate stationery and promotional items such as Oyster cardholders.
Being at the core of our client’s business, we explored the idea of ‘continuity’ as a basis for the logo design. The logo is simple, bold and direct, using primary colours to highlight the stability that the company provides. The letterform ‘C’ within the logo has a circular arrow that denotes perpetuity or a constant motion that never stops. The logo sits on top of a solid horizontal bar that alludes to the brand’s offering of absolute strength and constancy.
Start your complimentary subscription to Crop Mark by signing up here.
Creative ID
85 Great Portland Street, First Floor
Marylebone
London W1W 7LT
T: +44 (0)20 7242 1877
info@creative-id.com
Creative ID is a trading name of Creative ID & Ananya Limited, registered in England & Wales.
Company number 09956904
The Company is an equal opportunity employer.