Aurum Beauty Suite

Minimal inspired logo creation.

Brief

We were delighted to create the logo for a new beauty business, Aurum Beauty Suite. A place associated with tranquillity and relaxation, we wanted to create a minimal and elegant design that reflected this and also nodded to the holistic treatments that the business provides.

Execution

The concept of beauty and rejuvenation has been represented through an abstract form of the lotus flower, creating a modern and luxurious look that appeals to the target market. The gold adds an element of desirability whilst also symbolising the love and passion that goes into every treatment the business provides. The font is elegant and feminine, appealing to potential clients and reflecting the nature of the business. Aurum Beauty Suite works closely with the wedding industry.