Design collaboration with Michelin star chef for the past two decades.
Having collaborated with Michelin star chef Atul Kochhar for the last two decades, we were thrilled to have been asked to create an umbrella logo for Atul Kochhar’s group of restaurants. We wanted to create a modern and yet timeless logo that conveyed fine dining, contemporary Indian cuisine, rich heritage, bold colours and fresh spices.
The spices and flavours of India are well known to be powerful and unique, which is why we used this idea as the basis of the logo design. The vibrant, warm colours are representative of the bright and beautiful colours of Indian cuisine. Shown in a subtle and abstract form, these marks of colour contrast to the contemporary type, adding to the fine dining experience.
When I approached Vaishali Shah of Creative ID to design a logo for me, I was confident she would do a great job as she had already designed various projects for me over the past 20 years.
Vaishali went the extra mile to fully understand what the logo should convey about the restaurants. Vaishali and her team encapsulated the essence of my restaurants. It’s been a pleasure working with Vaishali and I am delighted with the logo; I would highly recommend her.