The Asian Business Awards logo has been designed with a contemporary yet clean look to reflect the high-status of those businesses involved. The bold typography creates impact and forms a frame to highlight the bright, blue ‘I’ which uses a play icon to signify the idea of forward thinking and a move to future business developments. In light of the awards, the firework style icon is a visual celebration of success, recognising the achievements of various Asian enterprises through a symbol that is recognised for bringing joy. The blue adds an element of wisdom and juxtaposes against the formal black of the text.