Asian Business Awards

Rebrand to represent the spirit of celebration and success.

Brief

We were delighted to rebrand the prestigious Asian Business Awards logo to represent the spirit of celebration and acknowledge the success of Asian enterprises throughout the UK. From the Asian Business of the Year to the Philanthropy Award, these awards recognise high achievers across a range of industries.

Execution

The Asian Business Awards logo has been designed with a contemporary yet clean look to reflect the high-status of those businesses involved. The bold typography creates impact and forms a frame to highlight the bright, blue ‘I’ which uses a play icon to signify the idea of forward thinking and a move to future business developments. In light of the awards, the firework style icon is a visual celebration of success, recognising the achievements of various Asian enterprises through a symbol that is recognised for bringing joy. The blue adds an element of wisdom and juxtaposes against the formal black of the text.