New client: Join The Circle
We recently were asked to redesign the logo for Join The Circle. Join The Circle runs dance sessions in care homes for the elderly. Join The Circle sells training to people by way of a membership. It gives people a way to set up their own business, take control of their finances and by doing so bringing joy to a fairly isolated part of society. It stands for community, for bringing like-minded driven people together and giving them a place where they can learn, they can challenge themselves and they can feel proud of the work they do.
We were asked to create a logo that conveys energy, positivity and community. The client wanted a "solid brand which will help to establish trust with my clients and make the right first impression." We did not want to create a 'perfect' circle but rather something more fluid, organic and less corporate. The new logo can then be used on all promotional material going forward.