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Find Your Feet 'Curry for Change' campaign

Find Your Feet 'Curry for Change' campaign

Find Your Feet is a charity dedicated to helping poor families in rural Asia and Africa to ‘find their feet’. The charity’s support enables them to grow food and earn enough money to have to sustain them. It’s a charity that is close to Creative ID’s heart.

In the last 8 years, Creative ID has designed a range of promotional material for the Find Your Feet charity. From flyers and invitations, to brochures and giveaways, the designs are colourful and engaging.

The 'Curry for Change' Campaign is one of their most important campaigns. We're delighted to have designed the logo and a suite of promotional items for their campaign.

Elements of Indian scripts and Indian architecture combine to create an eye-catching logo. The design reflects the Indian heritage of the restaurants participating in the campaign. How did we do this? As in many ancient Indian scripts, we designed the logo to have a line above the letters. Carrying through with the heritage style, we created a curved frame for the words. The result is a beautiful logo, where Indian heritage meets cutting edge graphic design.

Besides the logo, 'Find Your Feet' needed a cohesive suite of stationery. Of course the design needed to be consistent with their brand. So, with that in mind we also designed flyers, table cards, thank you cards and aprons. To complete 'the picture' we also designed a web badge and Twibbon.

When it came to 'spreading the word' we also designed a range of posters and pull up banners. We used large or bold headlines for impact to outline key facts. The headlines include information on where the charity is active, and its mission to help poor rural families to 'find their feet'. Figures that highlight and confirm the need for its support are also included.

It's been so inspiring and rewarding to create designs for Find Your Feet's 'Curry for Change'.