Do you still need a business card?
What’s the role of paper business cards in today’s digital world? Do we still need them or are they an outdated business tool?
Business cards were first created in China and taken up by the West in the 18th century when it became common for the upper and middle classes to leave a calling card when visiting friends and offices.
Exchanging business cards in Japan has its own etiquette, with the giver bowing to the receiver and the card being handed over with both hands.
Over in the Western world, it seems that business cards are becoming less important – or are they?
How should your business card look?
Recently Lego introduced mini-me Lego figurines for its executives – complete with freckles, haircuts and featuring the holder’s name and telephone number. Cute idea.
And the concept of the business ‘card’ is undergoing some amazing transformations. Companies are having their contact details printed on paper slips attached to tea bags. Divorce lawyers have cards that tear in two. An Indian finishing company had its business cards created out of sandpaper – coarse one side and smooth the other.
We’re all for creativity and making a memorable position in the marketplace. Which is why we like all of the above ideas.
What a company is really doing with all of these ideas is making itself memorable – and to do this you need to have a strong corporate identity in the first place – as Lego does. Get that right and you can be very creative with your communications.
A company’s corporate identity is always changing – just look at the transformation such well-known icons such as Coca Cola and Marmite have undergone – you can’t afford to stand still.
That’s something Creative ID helps clients with – either designing a new logo and corporate image or tweaking an existing image to add a contemporary touch.
We can also brainstorm creative ideas – so if you’re thinking of making your business card more three dimensional then why not see what we can come up with. Or we can adapt your existing card to the digital age by adding QR codes for example.
We’d say that a business card is a useful complement to your business identity – in our view a traditional card will always have a role – but it would be interesting to see what else could work for your company. Wouldn’t it?