Cultural
     consultancy

Does your business need to be more inclusive? 

Our Culturally Minded with Vaishali Shah consulting service will give you the tools and insight to drive cultural change.

At Creative ID, diversity, multiculturalism and inclusion are in our DNA.

Our cultural know-how runs through every aspect of our work and is what makes us different from most other marketing and graphic design agencies.

Do you aspire to be more inclusive and diverse as a business but don’t know where to start?

We’re passionate about driving cultural change. We believe that being tolerant is a must and should never be a token gesture. 

We’re here to shine a light on the crucial details, broaden your horizons and help you adopt a global mindset that will drive genuine success across all areas of your organisation.

Where business and cultural inclusivity meet

Is the fear of making a mistake stopping you from implementing the correct diversity messaging across your business?

We often see this, and we’re here to demystify the process. Workplaces are more diverse than ever before, and we all know there is no single image of what a “typical consumer” looks like. 

Your marketing campaigns and internal communications need to resonate with people from a variety of backgrounds. But despite the best intentions, CEOs, HR managers, and business leaders often struggle to execute the correct checks and procedures needed to foster diversity, tolerance and inclusivity.

Our Creative Director, Vaishali Shah, is a leading cultural advocate for small businesses and corporates. Her practical tools, experience and insight, will enable your business to adopt a more global way of thinking. Becoming culturally minded will bring peace of mind, a happy workforce and, perhaps most importantly, the ability to increase your global presence as you navigate your way through varying cultural landscapes.

How can we help you become Culturally Minded?

Vaishali has an international background, and her global perspective comes directly from personal experience. She has lived in Paris and has travelled and worked extensively in Europe, Africa, India, and the Pacific Rim. She’s had a diverse upbringing that has led her to appreciate and be sensitive to many different cultures.

Vaishali regularly features in the press and is often asked to speak on this subject, about which she is wholly passionate. Vaishali innately understands the challenges of being culturally minded and can be trusted to offer clarity and leadership when tackling this sensitive area, enabling you to move forward with confidence.

Future-proof your business; drive global expansion.

We always use a cultural lens when designing for our clients, which is one of the best ways to future-proof your business. Implementing a diverse and inclusive outlook as a core element of your communications strategy will streamline the process of breaking into a new market or taking your business to a new audience.

We understand the need to be inclusive, the desire to attract a broader customer base and the necessity to speak to everyone within your business. It’s a mindset that’s a fundamental aspect of our business and can become an integral part of your work, too.

Culture Speak – It Matters

Cultural diversity, for me, is everything – it’s the family I live in and the world we all live in, and it’s at the very heart of the work I do.

Vaishali Shah,

Creative Director

Our service

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Flexible options to suit your needs:

Culturally Minded Power Hour

An hour spent typically looking at one aspect of your business – e.g. social media

Culturally Minded Half Day Consultancy (3 hours)

We dive into your business, look at your business goals, work on a specific project, look at your workforce, offer suggestions and an action plan.

Culturally Minded Full Day Consultancy (6 hours)

This is similar to the half-day package but more comprehensive and ideal for larger projects, departments, or teams. 

All three packages will arm you with practical tools and ideas that you can action easily, quickly and effectively.

Let’s unlock your business, create global connections and expand your brand internationally.