The logo is a stylised version of an elegant tiered wedding cake, to immediately identify the company name and brand with cakes of luxury, prestige, and of superlative quality, as expressed in the brand name GC Couture. The idea was to keep the design subtle, delicate and refined, yet one that instantly conveys the image of a tiered cake.
We wanted the logo/brand to exude an image of a cutting edge fashion label, rather than one of a cake supplier. To have the brand make a statement of class and luxury, we added a pattern in delicately ornate curves at the bottom to represent the stand, and a smaller pattern at the top. The font chosen in its fine version adds style and refinement while the print material which uses embossing and foil blocking on thick card drives home the essence of luxury that defines the brand. A repeated pattern partially derived from the logo form itself, was used in the print and marketing collateral to create a richness in brand communication.