Date:
- 2 May 2007
PRESS RELEASE: CREATIVE ID
CHARITY DINNER AT BENARES IN ASSOCIATION WITH CREATIVE
ID
creative id is the brainchild of Vaishali Shah. creative
id is a strategic design and marketing consultancy dedicated
to producing customised solutions, on time and on budget.
In its 8th year, this dynamic design and marketing company
has earned a market reputation of being able to deliver a 360° creative
service.
Vaishali attributes the success of creative id to the
way she has set out to identify and capture one of the
niche and growing areas of business, ethnic marketing.
Vaishali and creative id pride themselves on their ability
to communicate with creativity and professionalism to the
Asian community in the UK.
In her latest venture, Vaishali has teamed up with high
profile chef Atul Kochhar to support his charity - Find
Your Feet. Atul Kochhar, of course, needs no further introduction
and his appearance on the second series of the BBC's Great
British Menu (week commencing 30 April) is something everybody
is looking forward to. Atul and Vaishali see this 'teaming
up' as a mutually desirable part of their evergrowing business
relationship.
The event will be held at the Indian fine dining restaurant
'Benares' on 14 May 2007. The charity event will play host
to some of Atul Kochhar's celebrity friends and some of
the most high profile Asian families. It promises to be
a great evening and tickets are available at £150
for a delightful three-course meal.
Vaishali has envisioned spontaneous creativity as a major
part of the festivities for the evening. Celebrities in the
one hundred person charity dinner will be invited to interprete
the word 'celebration' in the form of a drawing. These drawings
will be rendered individually on Vaishali's new collection
of breathtaking cards. Later on that evening, these cards
will be auctioned with the proceeds going to 'Find Your Feet'.
In this context, creative id has provided all the creative
and design support to the event.
Atul Kochhar says:
"If creative solutions could be likened to preparing
a meal I would think of Vaishali as a highly respected
fellow chef. Time and time again, she and her team have
shown that their understanding of the Benares brand remains
as intact as ever. It is their ability to get all the ingredients
right that showcase the ethos behind our company and goals.
creative id consistently delivers top grade ingenuity,
market savviness and good old hard work. Of course, as
a Michelin starred restaurant we deserve and expect no
less. I must thank Vaishali for her support in getting
this event off the ground, without her efforts I don't
think we would have gone ahead."
In keeping with her personal philosophy of 'human nature
is second to mother nature', Vaishali has ensured that
all the materials for the event adhere to high standards
of environmental concern.
Note -
Visuals - photos of both Vaishali and Atul together are
available.
Should you need more information on creative id, including
background information on the company or wish to arrange
an interview, please do not hesitate to get in touch with
the contact stated below.
Press Enquiries
James Bulmer
Pepper Communications
Tel: 020 7237 5832
Email: j.bulmer@myjam.co.uk
|
