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New logo design: S9 Muses

New logo design: S9 Muses


Brief - To create a new, chic logo for S9 Muses that would launch them onto the 'fashion stage'. A beautifully curated online fashion portal, the S9 Muses brand is confident and contemporary, whilst being inspired by the heritage of its founders. The emphasis threfore was on the brand narrative and journey.

Execution - With such a unique brand name we wanted to ensure that the new logo reflected the narrative behind it. Taking the 9 Muses as a starting point, we represented them symbolically as 9 diamonds, each spaced equally in between the typography of their logo.

The result is a unique, distinctive logo type in dual colours, beautifully representing the two visionaries at the helm of the brand.