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New client: Wacey Style

New client: Wacey Style


Brief - To create a logo for Wacey Style, a London based fashion and personal styling business.

Execution - Simplicity and accessibility were both important to the client. And, since the brand is all about individual personality, we wanted to create something that was confident, contemporary, edgy and stylish.

We chose fonts, letterforms and colour schemes that embrace those qualities but that also have a high level of clarity. The end result is a logo that is appealing in its simplicity, yet retaining a vibrant sense of style.