New client: Asian Media and Marketing Group (AMG)
We were delighted to have been asked to rebrand the Asian Media Group (AMG), a prestigious global media conglomerate. AMG is the largest Asian publishing house in the UK and one of the oldest – established since 1968. Housing several leading diverse media brands including Eastern Eye, GG2 and Garavi Gujarat, the brand is strong, respected and well known to the communities that it serves across the UK, USA and India.
When asked to redesign the logo for AMG, we were briefed to create "a strong contemporary feel for the logo, illustrating the creative nature of the business. There is deep strength in the business, it’s longevity and the way we connect different communities and businesses through our media assets and events." We wanted to design a logo which reflected the intelligent and thought provoking journalism which also brought networks of communities together.