New client: Asian Media and Marketing Group (AMG)
Brief - To create a new contemporary logo for a global media conglomerate. Housing a number of exciting and diverse media brands including Eastern Eye, GG2 and Garavi Gujarat, the brand is strong, respected and well known to the communities that it serves.
Execution - We designed the logo letterforms to reflect the company’s legacy of solidity and stability, and at the same time be appealing to a contemporary audience.
The logo is a symbol of the deep strength of the brand and how it connects communities and businesses across the globe through its media assets. This connectivity is visually represented between the three overlapping elements of the logo.
The three vibrant colours used represent the diversity of services and businesses that the brand offers, both in print and digital media.